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Pushing the envelope with trendsetting ideas

Pushing the envelope with trendsetting ideas
Elsje Designs creates fun & functional gifts, stationery and table decor with a true South African touch


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Thursday, September 15, 2011

Trendy Thursday: emphasis on embossing

Want your printed materials to feel, as well as look, different to others?

Embossing explained

Embossing makes something stand out from the page. It impresses an image or text into a surface using an engraved metal die (see top photograph). This creates a raised impression. If the impression is to be sunk, it is known as 'debossing'. You might also have come across the terms 'blind embossing', which means that no foiling or printing is required, and 'foil embossing' where foil is used in the process.

Emboss to impress

Embossing gives elegance to all kinds of printed materials including stationery and envelopes, invitations, wedding cards, thank you notes, gift bags and other promotional goods. The ultimate style statement being an envelope with an embossed flap - see photograph of a wedding invitation we have done recently.

Embossed business cards make a fantastic first impression in the corporate world. Along with matching embossed stationery, they mark you out as a smart and professional organisation to do business with.

Blog post by Mari Voges, graphic designer and emboss expert at Elsje Designs.